Our Story

GeuCee Beauty was created for those daring enough to embrace their individuality and uniqueness. It was born from a place of misfit and being different; to loving and embracing all parts of what it means to be authentic and unique.

Growing up, trying to find the right lip gloss that complimented my shade was always a struggle so I ended up always getting clears. Not having access to a range of colours that suited darker complexions was annoying to say the least; I won't even get into foundation shades! I got so frustrated that I couldn't find anything affordable and fitting, I decided to make my own. This is where GeuCee Beauty was born.

GeuCee Beauty was born to be different and not blend in with the crowd; with inclusivity being at the heart of GeuCee Beauty. As individuals, we may stand out, but we never want to be left out, this is why all our products are designed with you in mind, with shade ranges that fit both ends of the spectrum and everything in-between.

It's a beauty brand for those who love and embrace their individuality. A brand that aids you to show your unique creativity. You no longer have to feel alone or frustrated that you can't find a shade that you love, (or one that doesn't smell like it's been chemically manufactured. Yuck!). So wipe those sticky, chap forming glosses away, and embrace your individuality with

GeuCee Beauty!

Authentically You-nique.

- Genevieve, Founder